Archive for the ‘age’ Category

Reception Theory: Active Audience Theory with ‘The Simpsons’.

June 12, 2008

Reception theory focuses on the role of the audience in the interpretation of a text, instead of on the text itself. In other words, the theory suggests that audiences play an active role in reading texts, that each person has the ability to interpret the same text differently, and that a text by itself – i.e. without a reader – has no specific meaning.

Below are a couple of scenes from the popular TV series – and now movie – ‘The Simpsons’. When watching the clips, think about the elements of the show that make it successful in targeting both young and old audiences, especially its humour. For example, a 45 year old man and a 10 year old girl would sit down to watch exactly the same episode and yet receive it entirely differently – why? The clips show how the humour varies throughout to target different areas of the audience.


The O.C.

February 15, 2008

Dawson’s Creek

February 15, 2008

Representation of American Youth – Smallville

February 15, 2008

Representations of Teenagers

February 8, 2008

The idea of the”teenager” as a distinct social phenomenon has been with us since the 1950’s-an intermediate world breaking up the previously straight definition between childhood and the world of work. In the present day, we are still used to media images of these young people, as evidenced in shows like Hollyoaks and Skins. How close to the truth do you think the portrayals of teenagers are in these two shows, and are they positive or negative representations?

Watch this clip from Hollyoaks to see how it deals with the issues of teenage drug users and young parents:

What kind of message does this trailer for Skins put across about British teenagers? Think about whether it is realistic in its representation, and why young people would choose to watch this programme based on such an advertisement (or, indeed, why not). 

Creating representations – Editing

December 30, 2007

Charlie Brooker writes a column for the Media Guardian called ‘Screenwipe’, where he analyses the meaning and message of TV advertising. He also writes and presents a TV programme called ‘Screenwipe’ where he investigates and deconstructs recent TV events. Here he looks at how reality TV and modern editing facilities can be used to create skewed representations that bear little resemblance to what actually happened in ‘real life’. 

Teenagers on TV

December 30, 2007

Sorry everyone – more Stewart Lee! – Taken from the genius that is ‘Screenwipe’, this clip considers the difference between modern representations of teenagers and 1970s teenage television. Lee asks which one is closer to the real experience of teenage life. His conclusion is quite interesting, so stick with it.

Stereotyping in the media – BBC discussion

December 30, 2007

An excellent BBC report on stereotyping in the media  – Has political correctness ‘gone mad’ or has the media got a role to play in preventing racism in everyday life? Little Britain and Borat are among the topics for discussion.