Representations of Femininity-Changes over time.


The representation of femininity has changed quite significantly since the 1950’s. Women in the 1950s were expected to be at the same time both impossibly glamorous and also totally devoted to domestic duties. However, some women were starting to take advantage of the opportunities opening up to them after the restructuring of the labour force after World War II. Watch the following clip for an example of the kind of perception many in society (particularly the male hegemony/establishment) had towards these new career women: In the present day, representations of women in the Media has shifted to reflect the greater social freedoms that women have acquired over the last few decades. Nonetheless, the idealised image of femininity presented in our society is more impossible to attain than ever before, as illustrated by this clip:


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